Maxine CroftLife Coaching, NLP and EFT Online and in South West London

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Do you want to start creating the life that you want?


Going to see a life coach helps you to start creating that life that you want to live. It is about looking at the areas of your life where you want to make changes and devising the strategies to make it possible. It is about giving you the opportunity to talk with someone openly and confidentially about what is going on in your world, and how you want to make it better.

I am a life coach based in Wandsworth in South West London who works with clients to find more joy, fulfilment and happiness in their lives.

Often we think that we know what it is we are looking for in our lives. We can imagine the great career, house, body or whatever it is that we want, but rarely do we get specific about the reality of what it is going to take to achieve it. We go through our days working through all the demands that we have on us, and then realise that we have made no real progress towards making the changes that are going to make us feel more fulfilled and purposeful. We can feel that life is happening to us, and we never get around to starting the process of creating the life that we want. That is why more and more people are turning to life coaching to try and get clear about what would make them happy, and how they can make that a reality.

However, there is a lot more to creating the life that you want than taking action. As well as the strategies to move forward, you need to look at what is going on internally. Although there may be practical barriers standing in your way to achieving what you want, the internal barriers can be the hardest to overcome. Are you carrying negative beliefs, conscious or not, that are going to sabotage your progress? What are those voices in your head saying?

Thoughts are one of the cornerstones of the human experience and yet we rarely look at them in terms of their nature and how they are serving us. They are automatic and we usually experience them as opposed to examine or question them. What is interesting about our thoughts is our presumption of their truth, and that is because they feel extremely real as we experience them. The problem is that thoughts are often not always a true representation of what is going on in a situation, and we can behave as though they are. Sometimes we can even consciously know that they are intrinsically wrong, and yet we are still somehow under their influence which can be deeply frustrating.

One of the most important aspects of coaching and reasons why it can be so effective, is that it raises awareness about what is going on in your life, and a fundamental part of that is around your thinking. By consciously looking at your thoughts you may be able to identify thoughts about yourself, your ability, and the world around you that are acting as barriers to the fulfillment of your potential and happiness. These thoughts can be very effective saboteurs to an individual's achievement in life. They thwart what a person believes they can achieve as well as their attempts to get it.

Sometimes we can reason ourselves to think differently. We can look at our thoughts and realise that they are not true, either because they never were or they are out of date. This epiphany can be enough to change our thinking. However, at other times we may find we just can’t seem to shift our 'go-to' automatic thoughts and this can be because they are just too deeply entrenched.

As we are growing up we receive messages, which can have a profound effect on our perception of ourselves and the world around us. These create our reality and the programmes that we use to interact with the world. These messages may not have even been negative in themselves necessarily, but it is how we perceived and interpreted these experiences that have influenced how we perceive our world now.

The best way to work towards changing these interpretations is to take steps to show yourself that they are not true! So firstly you need to recognise that these thoughts exist and then you need to do the work to help change them.

When you clear your internal barriers you free yourself to create. You raise your vibration and can attract what you are looking for into your life.

I use a technique called Emotional Freedom Techniques (EFT) in my work, as I have found this to be the most effective way to help a person address their internal barriers and free them from the thinking and behaviours that keep them restricted from living their best life. This simple tool is a stress reduction technique that can help you move through past conditioning and embrace your future.

Going to see someone to talk about your innermost thoughts is a very personal experience. You want to feel relaxed and comfortable, and that is extremely important if a coaching relationship is going to be effective. My clients have told me that they never feel judged in our sessions, and that this allows them to feel relaxed regardless of the topic we are discussing.

I see my role as helping clients to realise the potential within them. To help them to find the confidence to step up to the dream that they are nurturing in their imagination and bring it to life.

'You have the power inside yourself, every minute of every day, to use your mind to change your brain to change your mind for the better'. Rick Hanson


If you would like to know more, then book in for a free 30 minute consultation. When you can release the fears and stresses holding you back, you are able to step forward with confidence and achieve what you want.

Areas I work in: career, motivation, self-esteem, confidence, trauma, stress, weight loss, food cravings, procrastination, performance, relationships, energy, fear


I offer coaching sessions online and face to face in South West London in Wandsworth. Typically my face to face clients come from Wandsworth, Wimbledon, Southfields, Battersea and Balham but the majority of my clients opt for online sessions.

'Three grand essentials to happiness in this life are something to do, something to love and something to hope for.' Thomas Eddison


If you live locally in Wandsworth, Wimbledon, Southfields, Battersea, Clapham or Balham and would prefer to have a face to face initial consultation, then fill out the contact form and we can arrange something. I am three minutes walk from Earlsfield train station which is one stop from Clapham Junction and Wimbledon tube.







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