Maxine CroftLife Coaching, NLP and EFT Online and in South West London

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Do you know what is keeping you stuck?

Do you feel that you know what you want but you don't know how to get it?


So often we can feel that life is happening to us and we are not in control of the direction that it is taking. We think we know what would make us happy but never seem to get around to taking the steps to achieve it. Or what we do try never seems to work out in the way that we hoped. That is why more and more people are turning to life coaching to try and get clear about what would make them happy, as opposed to just watching the years float by with nothing ever really changing.

In its essence, coaching helps you to work out specifically how you would like your life to look and then how you can go about making that a reality. However, it is not simply about writing a shopping list of 'wants'. We all want certain things because of how we think they are going to make us feel. However, research shows us that we can habituate very quickly when we obtain the object of our desire. Whether it be the new job, house or car, within a matter of months we are hankering after the next thing that we believe will give us the fulfilment that we yearn for.

What I have found over the years of coaching is that what we really want is to experience a life of purpose, growth and connection. We want to feel that we are fulfilling our potential and free of emotional hang ups.

Setting the compass using coaching is a great start in moving in the right direction, but we also need to work on all parts of ourselves. As well as the strategies we need to move forward, we also need to look at what is going on internally. Are we carrying negative beliefs, conscious or not, that are going to thwart our progress? What are those voices in our head saying? These are the aspects of ourselves that really need to be addressed so that we can not only achieve what we are looking for, but improve the nature of our experience.

You may question whether it is really possible to change the way that you think and behave. However, we know that the brain has a tremendous capacity for change through the discovery of neuroplasticity. The ability of the brain to form new neural connections.

It is for this reason that I spend much of my coaching sessions with clients using a technique called Emotional Freedom Techniques (EFT). This simple technique is a stress reduction tool that can help you to move through past conditioning and embrace your future.


Areas I work in: career, motivation, self esteem, confidence, trauma, stress, weight loss, food cravings, procrastination, performance, relationships, energy, fear


I offer life coaching and EFT sessions online and face to face in South West London. Typically my face to face clients come from Wandsworth, Wimbledon, Battersea and Balham but the majority of my clients opt for online sessions.

"Three grand essentials to happiness in this life are something to do, something to love and something to hope for."

Thomas Eddison









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