I help women address stress and emotional eating so they can create a healthy, peaceful relationship with food.
When it comes to your eating behaviours, have you ever really paused to notice what’s going on between you and food? So often, the root of cravings and emotional eating is stress, yet many women don’t realise this is what they need to look at in order to finally eat in a way that actually serves them.
When I was struggling with my own weight and eating habits, I wasn’t remotely interested in my relationship with food. I just wanted the weight off and didn’t really care how it happened.
But lasting change came when I started to understand where I struggled with food, and why I was eating the way I was. When you look at this in an honest, compassionate way, you finally become free to make permanent changes to how you eat.
I’m talking about those times when:
You feel a pang of hunger and before you know it, you’ve emptied the fridge.
You experience uncomfortable emotions and feel an almost automatic urge to turn to food to feel better.
You’ve lost weight, and for reasons you can’t explain, you find yourself slipping back into old eating habits.
These are all signs that your relationship with food is off track and needs attention so you can find more balance.
So how do you create a relationship with food that allows you to make the choices you want to make, again and again?
It’s not by going on another diet or adding more food rules you hope you’ll stick to. It’s by looking at the role food plays in your life, and what it gives you on an emotional level: comfort, distraction, relief, reward, or a way to cope with stress.
I offer one‑to‑one sessions and an online 8‑week group programme that gently explores and transforms your relationship with food. Together, we look at patterns like overeating, food cravings and emotional eating, and the stress and emotions that sit underneath them. Step by step, you’ll see how these issues begin to lose their power over you, so you can:
Feel relaxed around food because you’re no longer sabotaging yourself.
Release the constant thoughts about food, your next meal or the next diet you think you should try.
Realise that when you feel differently about food, you behave differently around food, and you can more easily make choices that support you day after day.
You’ll begin to see that your relationship with food doesn’t have to be a constant battle between wanting to enjoy what you eat and wanting to feel comfortable in your body. There is a kinder, more sustainable way.
To find out more, you can book a FREE 30‑minute consultation here so we can explore what you’re struggling with and how I can support you.
The Online Group Program
The online group programme runs for eight weeks and includes a one‑hour live group session each week on Zoom. Each group is kept small, with a maximum of five participants, so there’s plenty of space for you to feel seen, heard and supported.
In week one, you’ll be introduced to Emotional Freedom Techniques, and shown how to use this tool to help with stress and uncomfortable emotions. In the following weeks, we explore different aspects of emotional eating, including food cravings, eating past the point of hunger, eating to avoid feelings such as sadness, frustration and loneliness, and more.
After each session, you’ll receive a follow‑up email with a summary of what we covered plus videos to watch between sessions, so you can keep building your understanding and confidence in using the tools. Many people find that doing this work in a group is particularly powerful; feeling like you’re in a battle with your eating habits can be lonely, but there is real solidarity and relief in sharing your experiences and realising you’re not alone.
I would highly recommend Maxine’s 8 week course. It helped me to separate food from emotions quite quickly which I have not been able to do using other methods. Maxine has great knowledge and understanding and uses the EFT technique to look at the reasons we can have a bad relationship with food and how we can change this relationship to be more healthy and enjoyable.
CANDY
I did this, and it was the best investment I've ever made in healing my relationship with food, my body and all the years of trauma from dieting. Run, don't walk to sign up for this.
KATIE
Maxine has transformed my approach to food and now I feel relaxed about making good food choices. She has helped me to overcome cravings for sweet foods and eating things ‘just because they are there’. I would highly recommend taking Maxine’s course if you want to overcome emotional and comfort eating, it was such a positive step for me.
MONA
Thank you, Maxine, for your caring and understanding of food issues. It was very helpful to me to become aware of the triggering situations that cause me to reach for food for comfort. Tapping helps me in the moment to make a better choice. Thank you for all your help.
SARAH
What a pleasure it was to do this 8 week course with Maxine. Before starting the course I was unsure what exactly EFT was and how it could help me with my binge eating but during the 8 weeks Maxine opened up this whole world for me. It was a great introduction to learn how it can calm my urges and nervous system, not just around eating but it also helps with other life challenges too!
I have just begun my journey with EFT and thanks to Maxine I feel it is now becoming one of my daily wellness habits. Maxine is so lovely to work with, it does work, give it a go! I haven't binged since finishing this course and if urges creep up on me I now have the tools to know how to cope.
SHENAZ
I would not hesitate to recommend Maxine. In the past I have tried and failed with so many approaches to change my mindset around food for the last nearly 40 years (everything from conventional diets to medication, hypnosis, counselling and non-diet approaches such as intuitive eating.
I have also read countless books about recovering from binge eating), but with Maxine, I finally have the tools I need to help me learn to process my emotions without turning to food. Maxine has the most calming voice and is a truly lovely caring person. It's not just what she teaches but her lovely gentle approach that has made such a difference to me.
I participated in her 8-week group coaching programme, which was excellent value for money. It was so reassuring to meet and learn from others who have similar issues to me. After every session, Maxine sent an email summarising everything we had learnt so we could put it into practice between sessions. I also booked a one-to-one session with Maxine to help me work through an individual issue.
The one-to-one was amazing and complemented everything we had learnt. Thank you so much, Maxine, for giving me the tools that I can use to help me not only improve my relationship with food but also deal with any emotions or stressful situations in the future. I am so grateful.
SARAH
Maxine offers group EFT sessions. During these sessions you calm your mind so your issues and concerns become really clear. By tapping, you work through your thoughts and emotions which is liberating and at times, life changing. Being with others means you end up working on things that you hadn't identified but completely relate to. I would highly recommend the group work with Maxine. Thank you for helping me.
ALI
Maxine is warm, kind and easy to open up to. I’ve struggled with my weight my whole life. I’ve been on a diet rollercoaster for the past year. It’s been stressful and demoralising. Maxine helped me see I carry a lot of negative beliefs about myself and my ability to lose weight and keep it off. She helped me to relax and take the pressure off. I’ve seen that the harsh things I’ve been telling myself for years simply aren’t true and those lies haven’t been serving me. In fact, they’ve really hampered my progress and my happiness. Thank you Maxine!
GEORGINA
From the moment I started working with Maxine I started to see results in my behaviour. The changes felt effortless. I think this is a combination of the techniques she uses, her amazing ability to teach and convey knowledge and her compassionate, non-judgemental way of going about things.
I have gone from someone who doesn’t walk to someone who can’t stop walking! And I’m already seeing food in a completely different way. It's all about changing your attitudes and your beliefs, and if you want to do that fast, go and see Maxine. It’s actually all very easy when you know how, and Maxine shows you the way
ANGELINE
Getting coached by Maxine had a very positive impact on my life. It has changed the negative view I had of my body to positive. It has really helped to change my attitude towards food and take more control and I learn something new from her each session.
MARY
My experience working with Maxine has been amazing, insightful and profoundly helpful. I remember our first session, I really wanted to lose 5 kilogrammes. That time it was very important to me. It was my goal. I thought that losing numbers will bring me happiness and satisfaction. It was just an illusion.
When we started I was only stressed about my appearance as my clothes were tight and I had guilty feelings per se as I didn’t do anything to make changes in my life. Maxine helped me release subconscious blocks (honestly, I had a lot) to success with mindful eating, setting up new eating habits during our coaching sessions. Emotional comfort brought physical changes, I noticed how my body changes step by step. Thank you so much for being my coach. It was an amazing experience!
CLAIRE
Maxine is professional, reliable, a great communicator and academically astute. She created a safe environment for me to explore and delve deeper into some challenging areas of my life. I found EFT to be very powerful in raising awareness of my behaviours, learning about myself, understanding the mind/body connection and helping me get control of my emotions.
I am now much more confident, have a healthy dialogue with my emotions using tapping techniques instead of food. Maxine provided me with the tools and understanding to take control of my eating habits and see food as a source of nourishment. I now feel I have a healthier relationship with my body. Thank you Maxine.
LYNNE
Maxine was very easy to talk to and put me at ease from the beginning. I feel I have a friend now not just a coach. She helped me to identify the stressors in my life which in turn caused my unhealthy eating. We went through a programme of tapping which was new to me. This helped with my stress and I started to lose weight naturally.
EMMA
Maxine’s calm, supportive and caring manner puts you completely at ease to delve into the obstacles and beliefs that may be holding you back from achieving your weight loss goals. For years I have yo-yo dieted to lose weight which is stressful, exhausting and feels like one is in constant deprivation mode. Having lost a decent amount of weight in 2020 I could see it starting to creep back on at the start of 2021 which was very demoralising.
Using EFT techniques Maxine helped me to become aware of patterns of thinking that were causing me to use food as an emotional crutch. My attitude towards myself and to food has significantly improved. I am far more relaxed, I appreciate my body as it is, while visibly noticing the difference small everyday changes can make. I am now at a weight I feel happy with and, most importantly, I have a much more positive mindset which I feel confident I can maintain going forward. Thank you, Maxine for setting me on this path!'
SALLY
I highly recommend Maxine Croft’s work. I have found my journey with her both rewarding and enjoyable while producing great results. Maxine’s insights into my personal situation were extremely perceptive and intuitive. This woman is an extremely powerful coach.
