Maxine CroftLife Coaching, NLP and EFT Online and in South West London

What is EFT?


Emotional Freedom Techniques (EFT) is a form of energy psychology. It involves the use of modern talking therapy whilst applying acupressure to the energy meridians used in Chinese acupuncture. Research shows that EFT can lower the level of an individual's stress hormones, and it is this effect that makes it such an effective therapeutic tool. The process allows a person to address areas of stress and challenge in their lives whilst sending a calming signal to the brain. The body's physiological stress response is therefore mitigated, allowing a person to see and feel differently about their situation, which allows new understanding and perspectives to emerge.

Whilst it can be crucial to have strategies in place when you are trying to progress in your career, lose weight, improve your relationships etc., their effectiveness will depend on an individual's ability to carry them out. If you have underlying questions about your ability to achieve, or fears over what will happen if you fail, you will constantly find yourself sabotaging yourself. Often the maladaptive behaviours that we carry out appear to be self-sabotaging, but they are actually protective. Keeping yourself stuck is one sure way to stay safe but it also means that you are realising your fear of failure. By not taking action you are failing anyway.

EFT allows you to look at your beliefs and fears, and address them in a safe way so that you can move forwards in your life. Often it is not about knowing what to do, but about feeling able to do it. When you feel different, what once might have felt impossible, can become the most natural thing in the world.

EFT Research:
Clinical EFT as an Evidence-Based Practice for the Treatment of Psychological and Physiological Conditions
The effect of emotional freedom techniques on stress biochemistry: a randomized controlled trial.
EFT Universe


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